Business Videos: You Gotta Show it if you Wanna Sell it!

What does it take to engage business video viewers?

Businesses everywhere have learned to rely on their web presence to drive sales.

business video in social media

There is a large variety of ways to do this, bu one thing that most of them have in common is that they want to connect with their potential customers in an engaging way.  Social sites such as Facebook, LinkedIn, Pinterest, Twitter, and Google Adsense are just a few ways to do that. But a new Animoto survey shows us that one medium increases sales for almost any firm: quality business video content.

In this survey they note that business video is a huge factor in the purchasing decision:

  • 73 percent of all consumers are more likely to purchase after watching business videos explaining a product or service
  • 96 percent of all consumers find business videos helpful when making purchase decisions online
  • 71 percent of all consumers say watching business video content leaves them with a positive impression of the brand, service or company

In our Penrose Productions blog for business video content, we’ve covered many of the benefits of creating top notch business videos to promote your service or product.

Many folks don’t understand that next to Google, Youtube is the second largest search engine on the web. We see that viewers look for videos to get product reviews and to establish customer satisfaction, and just the overall sense that a firm puts out. Let’s look at some of the reasons why every entrapeneur should consider business videos to promote their company.

We’ve all heard that “You only get one chance to make a first impression”?

It’s especially true in the business world. When potential customers conduct an online search for a service or product they are often able to find helpful and informative business videos, In fact, a great business video leaves the majority of people with a positive impression of your firm. Consumers like business videos because they have a higher level of confidence when making purchasing decisions. According to the Animoto survey, 93% of respondents said that videos are helpful in deciding which product to buy, as well as how to best use the product after it is purchased.

Every smart business owner knows that their job isn’t finished once they have made a sale.

Constant engagement and support with customers is crucial if you want to earn consumer loyalty and repeat business. The survey found that not only do good business videos encourage customers to research their purchases and purchase additional items from the same company or brand, but they actually cause a company to be seen as more trustworthy. Therefore most business owners would probably agree that they can’t afford not to have quality business videos to describe or back up their products.

Just because business videos provide an outstanding way to find and connect with customers, it doesn’t mean that just any old video will do.

Excellence in business Video content is critical. If your business video is too long, many viewers will disengage and may choose to skip your video altogether. 83% of the viewers in this Animoto survey reported that the ideal business video for a product or service is five minutes or less.

Here’s an example:

If you can’t get your video under five minutes in length you might consider doing a series of business videos instead.

Creating business video content can be a bit intimidating if you don’t have prior experience doing it.

If you aren’t a professional business videographer, don’t be dismayed as we specialize in helping create professional and engaging business videos on a variety of topics. So if you would like to jumpstart your business video strategy, increase your web traffic, or just make it easier for customers to find and connect with you and your brand, contact us at Penrose Productions for help in creating quality business videos. It’s a great place to start.

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